2019-2020 Undergraduate Catalog 
    
    Mar 29, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MGMT 324 - Idea Generation in the Innovation Process (3 credits)


This course will provide a systematic approach to creativity, the foundation for students to understand how to generate innovative ideas in any field. The course gives students the theories behind and practice using tools to generate meaningfully unique ideas. These tools engage creative stimuli, diversity, and mining for technology and economic, social and cultural trends. The course will examine case histories that demonstrate how social and cultural contexts and human institutions have been influenced by innovative individuals who have realized original ideas in practice.



Add to Portfolio (opens a new window)