May 25, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog

MGMT 324 - Idea Generation in the Innovation Process (3 credits)


This course will provide a systematic approach to creativity, the foundation for students to understand how to generate innovative ideas in any field. The course gives students the theories behind and practice using tools to generate meaningfully unique ideas. These tools engage creative stimuli, diversity, and mining for technology and economic, social and cultural trends. The course will examine case histories that demonstrate how social and cultural contexts and human institutions have been influenced by innovative individuals who have realized original ideas in practice.