May 25, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog

MGMT 325 - Communicating Novel Ideas in Dynamic Settings (3 credits)


(Prereq or Coreq: MGMT 324 ) This course combines elements of several disciplines to generate clear, precise and creative expression. Attention is given to narrative power of visual imagery as well as text; an emphasis is placed on writing as a method of prototyping and technology translation. Students learn to communicate the benefit, the uniqueness, and the credibility of a concept to others. Students work with innovators to explore and translate the benefits of technical and specialized ideas to a target audience. Students will learn how to evaluate novel ideas through the process of articulation and to translate big ideas into words that persuade others to take action.