Dec 17, 2018  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog

Marketing Minor


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The marketing minor provides students with a broad overview of practice of marketing and its role in various business settings. Students study both consumer and industrial decision processes and the psychological, social and economic influences on buying behavior. Additionally, a variety of courses are offered in a range of topics such as advertising, personal selling, international marketing, and event planning and marketing.

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