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MSCI 318L - Physical Analysis of Sediments Laboratory (1 credit)
(=GEOL 318L ) (Coreq: MSCI 318 ) The laboratory demonstrates the topics and principles presented in lecture. Three laboratory hours per week. Offered as needed.
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MSCI 321 - Atmospheric Science (3 credits)
(Prereq: A grade of ‘C’ or better in PHYS 211 ) (Coreq: MSCI 321L ) An introduction to the fundamentals of atmospheric physics, meteorology, and climatology. All scales of atmospheric phenomena are examined from the global circulation to hurricanes. Emphasis is placed on current concerns such as ozone depletion, acid rain, and global warming. Three lecture hours per week. S, odd years.
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MSCI 321L - Atmospheric Science Laboratory (1 credit)
(Coreq: MSCI 321 ) The laboratory demonstrates the topics and principles presented in lecture, and students analyze real-time global data available on the internet. S, odd years.
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MSCI 331 - Introduction to Geographic Information Systems (GIS) and Remote Sensing (3 credits)
(=ENVI 331 ) (Prereq: One Statistics course) (Coreq: MSCI 331L ) An introduction to the fundamental concepts of Geographic Information Systems (GIS) and remote sensing. Using a database tied to particular geographic coordinates, a GIS is an automated system for storing, transforming, analyzing and displaying spatial data. This course discusses input methods, data storage, data accuracy, data models, types of query and analysis, and map output. Each student designs, conducts and presents a semester research project. Offered as needed.
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MSCI 331L - Introduction to Geographic Information Systems Laboratory (1 credit)
(=ENVI 331L ) (Coreq: MSCI 331 ) The laboratory demonstrates the topics and principles presented in lecture. It introduces students to GIS computer software and the collection, entry, storage, query, analysis and presentation of spatial data. Offered as needed.
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MSCI 355 - Introduction to Environmental Ecotoxicology (3 credits)
(Prereq: CHEM 111 /CHEM 111L , CHEM 112 /CHEM 112L , BIOL 121 , and MATH 160 ) (Coreq: MSCI 355L ) Introduction to the impacts of pollutants upon ecological systems from a molecular to global perspective, the fate and transformation of chemical contaminants in the biosphere. Emphasis is placed on the integration and assimilation of chemical, biological and mathematical principles as they relate to the field of ecotoxicology. S, even years.
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MSCI 355L - Introduction to Environmental Ecotoxicology Laboratory (1 credit)
(Coreq: MSCI 355 ) The lab focuses on quantitative inquiry-based exercises as well as an introduction to the techniques and analytical instrumentation used to detect and quantify contaminants in the environmental matrices. S, even years.
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MSCI 376 - Biology of Sea Turtles (2 credits)
(Prereq: MSCI 302 , BIOL 122 or permission of the instructor) A comprehensive investigation of the evolution, biology, and ecology of sea turtles (order Chelonia) will be covered in this course. Topics to be focused on include: phylogeny, molecular evolution, anatomy, reproduction, ontogenetic changes, sensory capabilities, navigation, feeding behaviors, diving physiology, thermal biology, ecological roles, and matters of conservation. Su.
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MSCI 376L - Biology of Sea Turtles Laboratory (1 credit)
(Coreq: MSCI 376 ) The laboratory demonstrates the topics and principles presented in lecture, involves field research, and conservation and regulatory interest site visitation. Eight to ten hours per week. Su.
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MSCI 395 - Internship Experience in Marine Science (0 credits)
(Prereq: permission of the instructor and approved contract) Supervised and evaluated study in the laboratory or field. If desired, a student may register for MSCI 398 or MSCI 399 in subsequent semesters, and be awarded credit at the rate of 1 credit for every 50 hours of supervised study in the laboratory or field. Pass/Fail grading only. F, S, May, Su.
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MSCI 396 - Practical Experience in Marine Science (0 credits)
(Prereq: permission of the instructor and approved contract) Practical experience through observing and assisting in the conduct of field or laboratory research related to marine science. Pass/Fail grading only. F, S, May, Su.
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MSCI 397 - Marine Science Senior Thesis Research Methods (1 to 4 credits)
(Prereq: Completion of two marine science core courses with a grade of ‘B’ or better; or permission of the instructor. A contract must be approved by the instructor and the department chair by the time of registration.) Students develop mastery of basic laboratory, field, and research methods required to conduct their Marine Science Senior Thesis projects under the guidance and supervision of a marine science faculty member. Students develop a thesis proposal for approval by the faculty research mentor during the course. No more than six total credit hours of MSCI 397, MSCI 398 , MSCI 399 , MSCI 497 , MSCI 498 , and MSCI 499 may be used for major credit. F, S, Su.
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MSCI 398 Q* - Internship in Marine Science (1 to 12 credits)
(Prereq: At least one marine science course at the 300 level or above. A contract must be approved by the instructor/faculty coordinator, off-campus supervisor, and the department chair by the time of registration) Work experience related to marine science or a related field, as part of an approved internship with primary supervision by a non-faculty member. Requires a minimum of 50 hours of on-site, supervised, and evaluated student work experience per credit. The course may be taken for up to 12 credits, but no more than 6 total credits of MSCI 398, MSCI 399 , MSCI 497 , MSCI 498 , and MSCI 499 may be used for major credit. F, S, Su.
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MSCI 399 Q* - Independent Study (1 to 4 credits)
(Prereq: A contract must be approved by the instructor and the department chair by the time of registration) Directed study of specific topics related to marine science. No more than 6 total credit hours of MSCI 398 , MSCI 399, MSCI 497 , MSCI 498 , and MSCI 499 may be used for major credit. F, S, Su.
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MSCI 401 - Environmental Chemistry (3 credits)
(Prereq: BIOL 121 and CHEM 112 /CHEM 112L ) (Coreq: MSCI 401L ) An introduction to the chemistry of natural and industrial processes. Current governmental approaches to regulation, treatment and storage of human wastes are also covered. Each student is required to give an oral presentation. Offered as needed.
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MSCI 401L - Environmental Chemistry Laboratory (1 credit)
(Coreq: MSCI 401 ) The laboratory demonstrates the topics and principles presented in lecture. Offered as needed.
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MSCI 402 - Analytical and Field Methods in Environmental Chemistry (3 credits)
(Prereq: MSCI 305 or CHEM 321 or by permission of the instructor) (Coreq: MSCI 402L ) Laboratory analysis and field sampling skills needed to conduct measurements of chemical and physical characteristics of water, soils, organisms, and the atmosphere. EPA methods including statistical techniques for quality control and assurance are taught, as well as techniques for computerized data recording, calculation, graphical presentation, and library researching. Students are given a background in instrumental theory for all equipment used. Each student is required to give an oral presentation. Offered as needed.
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MSCI 402L - Analytical and Field Methods in Environmental Chemistry Laboratory (1 credit)
(Coreq: MSCI 402 ) The laboratory demonstrates the topics and principles presented in lecture. Offered as needed.
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MSCI 416 - Hydrogeology (3 credits)
(=GEOL 416 ) (Prereq: MSCI 304 or permission of the instructor) This course will cover the elements of the hydrologic cycle, emphasizing ground and surface water movement through the hydrologic system. Topics will include hydrogeology, streams and floods, estuarine and wetland hydrology, properties of water, and the hydrologic continuum between rivers and the sea. Lecture will focus on theoretical aspects of water movement and the hydrologic system. Offered as needed.
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MSCI 416L - Hydrogeology Laboratory (1 credit)
(=GEOL 416L ) (Coreq: MSCI 416 ) The laboratory demonstrates the topics and principles presented in lecture. Offered as needed.
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MSCI 420 - Advanced Environmental Science (3 credits)
(=ENVI 420 ) (Prereq: BIOL 122 , MATH 160 , CHEM 112 and PHYS 201 or PHYS 211 ) (Coreq: MSCI 420L ) Students actively investigate the earth system along with current environmental issues. Emphasis is placed on the integration of the many subsystems that comprise the earth system. Environmental issues are scientifically explored in an effort to develop sustainable solutions. The lab is project oriented, including both a local environmental study and a global remote sensing study. S, even years.
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MSCI 420L - Advanced Environmental Science Laboratory (1 credit)
(=ENVI 420L ) (Coreq: MSCI 420 ) The laboratory demonstrates the topics and principles presented in lecture. S, even years.
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MSCI 440 - Applied Coastal Geophysics (3 credits)
(Prereq: MSCI 304 and MSCI 304L ) (Coreq: MSCI 440L ) A major discipline of the geosciences, geophysics is the study of the earth by quantitative physical methods, such as electromagnetic, gravitational, and acoustic/seismic techniques. This course offers a survey of geophysical principles and techniques commonly used in geologic and oceanographic research and studies. The theoretical basis for various techniques is examined and direct applications are emphasized in class and the accompanying lab. F, even years.
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MSCI 440L - Applied Coastal Geophysics Laboratory (1 credit)
(Coreq: MSCI 440 ) The laboratory demonstrates the topics and principles presented in lecture. F, even years.
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MSCI 442 Q - Coastal Geophysical Field Methods (4 credits)
(Prereq: MSCI 440 and MSCI 440L ) This course provides a hands-on introduction to geophysical data acquisition, processing and interpretation techniques commonly used in geologic and oceanographic research. The theoretical basis for various techniques is examined and direct applications are emphasized in the course. The course will consist of two main parts: (1) Field Work – Geophysical data will be collected across the coastal zone; (2) Lab Work – Geophysical data will be processed and interpreted using industry standard software. May, odd years.
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MSCI 444 - Long-Term Climate and Landscape Change (3 credits)
(Prereq: MSCI 304 ) (Coreq: MSCI 444L ) This multidisciplinary course will examine climate change and its effect on earth systems over varying time scales. It will explore climatic response to atmospheric and oceanic changes and the resulting change on the landscape and biota. F, odd years.
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MSCI 444L - Long-Term Climate and Landscape Change Laboratory (1 credit)
(Coreq: MSCI 444 ) The laboratory demonstrates principles and topics presented in lecture. Field trips will highlight changes to the regional landscape and biota in response to longer term climatic change. F, odd years.
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MSCI 445 - Coastal Processes (3 credits)
(Prereq: MSCI 304 and MATH 161 or permission of the instructor) (Coreq: MSCI 445L ) A comprehensive study of the physical and geological processes controlling the morphology and circulation within the coastal ocean. Beach, estuarine and shelf processes and environments are examined in detail. The importance of these processes to coastal management and protection is addressed. The course includes a laboratory where students will undertake a field study examining coastal processes and respond to, as well as discuss, relevant papers from the literature. S, even years.
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MSCI 445L - Coastal Processes Laboratory (1 credit)
(Coreq: MSCI 445 ) The laboratory demonstrates the topics and principles presented in lecture. S, even years.
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MSCI 450 - Introduction to Renewable Energy (3 credits)
(Prereq: PHYS 211 /PHYS 211L ) The course introduces the concept of renewable energy systems. The course will cover fundamental aspects of thermodynamics and physics. Topics will include hydro-kinetic, aero- and hydro-propulsion and solar with emphasis on the principles of operation, efficiency, environmental impact and performance. Three lecture hours per week. S.
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MSCI 455 - Marine Botany (3 credits)
(=BIOL 455 ) (Prereq: BIOL 122 or MSCI 302 , or permission of the instructor) (Coreq: MSCI 455L ) A field course in marine flora with emphasis on ecology and functional morphology. Work will stress the roles of marine bacteria, fungi, algae and angiosperms in coastal marine communities. Offered as needed.
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MSCI 455L - Marine Botany Laboratory (1 credit)
(=BIOL 455L ) (Coreq: MSCI 455 ) The laboratory demonstrates the topics and principles presented in lecture. Offered as needed.
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MSCI 457 - Marine Zooplankton (3 credits)
(Prereq: MSCI 302 or BIOL 310 ) (Coreq: MSCI 457L ) An introduction to the zooplankton populations found in coastal and oceanic waters. History of the field, sampling, ecological relationships, feeding, reproduction, and predator-prey interactions. Laboratory deals with the morphology and taxonomy of the major groups. Offered as needed.
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MSCI 457L - Marine Zooplankton Laboratory (1 credit)
(Coreq: MSCI 457 ) The laboratory demonstrates the topics and principles presented in lecture. Offered as needed.
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MSCI 458 Q* - Fisheries Science (3 credits)
(Prereq: MSCI 302 and MATH 160 ) An introduction to the practices and techniques of fisheries science. Topics include analytical and empirical models, stock assessment, age and growth analysis, mortality, recruitment and yield, production and early live history, harvesting techniques, and detailed study of important fisheries. F, even years.
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MSCI 458L - Fisheries Science Laboratory (1 credit)
(Coreq: MSCI 458 ) The laboratory demonstrates the topics and principles presented in lecture. F, even years.
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MSCI 461 - Marine Biological Invasions (3 credits)
(Prereq: permission of the instructor, and a grade of ‘C’ or better in MSCI 302 /MSCI 302L or BIOL 370 /BIOL 370L ) An integrated overview of background, theory, natural history, biogeography, physiological ecology, and current status of biological invasions in marine habitats. Topics include proven and potential impacts to estuarine and marine communities, ecosystems, fisheries, and conservation. Students evaluate life history traits and vectors and relate them to control strategies, resource management, and policy as well as global climate change, biodiversity, and aquaculture using the primary literature as a foundation. S, odd years.
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MSCI 466 - Diseases and Parasites of Aquatic Organisms (3 credits)
(Prereq: MSCI 302 ) (Coreq: MSCI 466L ) A comprehensive survey of the diversity of diseases and parasites affecting aquatic organisms. Particular focus will be placed on marine fishes and shellfishes in aquaculture environments. Major topics include identification of parasites and pathogens, life histories, host defenses, pathology and ecological or economic impacts. Pathogens and parasites will include viruses, bacteria, protozoans, helminthes and arthropods. F, odd years.
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MSCI 466L - Diseases and Parasites of Aquatic Organisms Laboratory (1 credit)
(Prereq: MSCI 302 ) (Coreq: MSCI 466 ) This course involves group work in both the field and lab culminating with an oral presentation. F, odd years.
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MSCI 471 - Biology of Marine Mammals (3 credits)
(Prereq: MSCI 302 or BIOL 370 ) (Coreq: MSCI 471L ) A comprehensive of the biology and ecology of marine mammals, including the cetaceans, pinnipeds, sirenians, sea otters, and polar bears. Major topics include evolution and classification, anatomy and physiology, sensory biology, communication, feeding, ecology and energetics, social and reproductive behavior, and life history. S.
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MSCI 471L - Biology of Marine Mammals Laboratory (1 credit)
(Coreq: MSCI 471 ) The laboratory demonstrates the topics and principles presented in lecture. Each student will be required to give an oral presentation. S.
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MSCI 472 - Population Biology of Marine Organisms (3 credits)
(Prereq: MSCI 302 /MSCI 302L or permission of the instructor) (Coreq: MATH 160 and MSCI 472L ) The course will cover principles of population Biology as related to marine organisms emphasizing theoretical and applied aspects of natural population dynamics and regulation, and development of skills for modeling and managing coastal marine populations. Specific topics covered include concepts of linear and nonlinear dynamics, demography, life history evolution, density dependence, population interaction models, individual based models, and larval ecology. Offered as needed.
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MSCI 472L - Population Biology of Marine Organisms Laboratory (1 credit)
(Prereq: MSCI 302 /MSCI 302L or permission of the instructor) (Coreq: MSCI 472 ) Laboratory accompanying MSCI 472 . Offered as needed.
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MSCI 473 - Biology of Sharks (3 credits)
(Prereq: BIOL 122 and permission of the instructor) (Coreq: MSCI 473L ) An introduction to the biology of sharks. Lecture component covers evolution, anatomy, behavior, natural history, physiology, conservation, and ecology. Classes will be held on campus and/or at a Field Station. Su.
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MSCI 473L Q - Biology of Sharks Laboratory (1 credit)
(Coreq: MSCI 473 ) Lab topics will include taxonomy, diversity, anatomy, and physiology. Field activities will include capture, identification, work-up, and tagging of sharks; telemetry tracking; and observation of shark behavior in both their natural habitat and captivity. This laboratory will be held on campus, in local waters, and/or at a Field Station. Su.
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MSCI 474 - Ecosystems Analysis (3 credits)
(Prereq: permission of the instructor) (Coreq: MSCI 474L ) The formulation of compartment models of marine and terrestrial ecosystems with complex nutrient cycling, food chains and energy flow. Analog and digital simulation techniques investigating ecosystem stability, sensitivity, organization structure and diversity. Offered as needed.
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MSCI 474L - Ecosystems Analysis Laboratory (1 credit)
(Coreq: MSCI 474 ) The laboratory demonstrates the topics and principles presented in lecture. Offered as needed.
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MSCI 475 - Marine Ecology (3 credits)
(Prereq: MSCI 302 ) (Coreq: MSCI 475L ) Principles of organismic environmental interactions in various marine habitats. Emphasis on marshes, estuaries, and coastal waters. Each student is required to give an oral presentation. F.
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MSCI 475L - Marine Ecology Laboratory (1 credit)
(Coreq: MSCI 475 ) The laboratory demonstrates the topics and principles presented in lecture. F.
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MSCI 476 - Marine Plankton (3 credits)
(Prereq: MSCI 302 ) (Coreq: MSCI 476L ) This course explores the structure and function of planktonic communities. The role of phytoplankton, zooplankton and bacteria are examined in detail. Concepts such as: mineral cycling, energy flow, predator/prey relationships, trophic interactions as well as spatial and temporal dynamics are investigated in lecture, discussion, and an integrated laboratory setting. S, odd years.
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MSCI 476L - Marine Plankton Laboratory (1 credit)
(Coreq: MSCI 476 ) The laboratory will demonstrate the topics and principles presented in lecture. The laboratory consists of field studies conducted in estuarine and marine environments and may require weekend commitments. S, odd years.
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MSCI 477 - Ecology of Coral Reefs (3 credits)
(Prereq: permission of the instructor) Principles of organization, structure, productivity and biological diversity of coral reef ecosystem, with emphasis on their sensitivity and stability. Three-week Maymester field experience on a tropical coral reef plus preparatory meetings, assignments, and lectures during the previous spring semester. May.
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MSCI 478 - Marine Invertebrate Zoology (3 credits)
(Prereq: A grade of ‘C’ or better in MSCI 302 /MSCI 302L or BIOL 370 /BIOL 370L ) (Coreq: MSCI 478L ) A comprehensive survey of the functional morphology, life history, ecology, and relationships between marine invertebrate taxa. Porifera, Cnidaria, Ctenophora, Platyhelminthes, Annelida, Arthropoda, Mollusca, Echinodermata, and invertebrate members of Chordata are explored. Topics include global issues related to invertebrates and their roles in food webs, fisheries, and aquaculture. F.
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MSCI 478L - Marine Invertebrate Zoology Laboratory (1 credit)
(Prereq: A grade of ‘C’ or better in MSCI 302 /MSCI 302L or BIOL 370 /BIOL 370L ) (Coreq: MSCI 478 ) The laboratory demonstrates the topics and principles presented in lecture. Field and laboratory activities emphasize observational skills for analyses of the structural adaptations of live marine and estuarine invertebrates. F.
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MSCI 479 - Marine Benthic Ecology (3 credits)
(Prereq: MSCI 302 ) (Coreq: MSCI 479L ) This course presents a comprehensive review of the structure and function of soft bottom marine communities. Taxonomic coverage ranges from microbial members (bacteria and microphytobenthos) to megafauna and demersal fishes. Ecological predation, cryptic coloration, diversity, benthic pelagic coupling and more. S, even years.
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MSCI 479L - Marine Benthic Ecology Laboratory (1 credit)
(Coreq: MSCI 479 ) The laboratory demonstrates the topics and principles presented in lecture. The lab involves group work in the field and laboratory culminating with oral presentations at the end of the course. S, even years.
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MSCI 487 - Selected Topics in Marine Science (1 to 4 credits)
(Prereq: permission of the instructor) These topics are designed to allow the development of seminars and courses in special areas of marine science. Offered as needed.
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MSCI 488 - Selected Topics in Marine Science (1 to 4 credits)
(Prereq: permission of the instructor) These topics are designed to allow the development of seminars and courses in special areas of marine science. Offered as needed.
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MSCI 489 - Selected Topics in Marine Science (1 to 4 credits)
(Prereq: permission of the instructor) These topics are designed to allow the development of seminars and courses in special areas of marine science. Offered as needed.
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MSCI 495 - Marine Environmental Issues (3 credits)
(Prereq: MSCI 301 or MSCI 302 or MSCI 304 or MSCI 305 or by permission of the instructor) (Coreq: MSCI 495L ) Theoretical and applied approaches to present day environmental problems are presented and critically discussed. Emphasis is placed on the solutions and future impacts. Students are presented overviews of several environmental issues and will generate a comprehensive analysis of the associated technical, economic, social and political issues and proposed solutions. The class meets with several state and federal agencies involved in present day environmental issues providing students with exposure to “real world” applications. Each student will be required to give an oral presentation. Offered as needed.
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MSCI 495L - Marine Environmental Issues Laboratory (1 credit)
(Coreq: MSCI 495 ) The laboratory demonstrates the topics and principles presented in lecture. Offered as needed.
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MSCI 497 Q* - Marine Science Senior Thesis (3 to 6 credits)
(Prereq: completion of the marine science core or permission of the department chair. A contract must be approved by the instructor and the department chair by the time of registration.) Each student plans and executes an original research project with guidance and supervision of a marine science faculty member. Results are presented in written and oral form. Senior thesis is strongly suggested for students intending to pursue graduate studies. No more than six total credit hours of MSCI 397 , MSCI 398 , MSCI 399 , MSCI 497, MSCI 498 , and MSCI 499 may be used for major credit. F, S, Su.
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MSCI 498 Q* - Research Internship (1 to 12 credits)
(Prereq: minimum cumulative GPA of 2.5 and at least one marine science course at the 300 level or above. A contract must be approved by the instructor/faculty coordinator, off-campus supervisor, and the department chair by the time of registration) Research experience related to marine science or a related field, as part of an approved internship with primary supervision by a non-faculty member. The student must complete a directed research project and a research paper or summary presentation as part of the internship. Requires a minimum of 50 hours of on-site, supervised, and evaluated student work experience per credit. The course may be taken for up to 12 credits, but no more than 6 total credits of MSCI 398 , MSCI 399 , MSCI 497 , MSCI 498, and MSCI 499 may be used for major credit. F, S, Su.
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MSCI 499 Q* - Directed Undergraduate Research (3 to 6 credits)
(Prereq: A contract must be approved by the instructor and the department chair by the time of registration) Structured undergraduate research projects conducted with faculty direction and participation. Projects explore marine or related problems using the scientific method. One conference and no less than five laboratory or field research hours are expected per week. No more than 6 total credit hours of MSCI 398 , MSCI 399 , MSCI 497 , MSCI 498 , and MSCI 499 may be used for major credit. F, S, Su.
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Marketing |
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MKTG 351 - Consumer Market Analysis (3 credits)
(Prereq: A grade of ‘C’ or better in CBAD 350 ) A study of buying behavior, both consumer and industrial, and the marketing research process…includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S.
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MKTG 357 Q* - Marketing Research (3 credits)
(Prereq: A grade of ‘C’ or better in CBAD 291 and CBAD 350 ) Case problems and field projects in the application of marketing research methodology, topics include problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data. F, S.
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MKTG 450 - Advertising (3 credits)
(Prereq: A grade of ‘C’ or better in CBAD 350 , COMM 101 , JOUR 201 , PUBH 350 , ARTD 201 or BSHA 305 ) This course provides a basic introduction to the planning and execution of advertising and promotion in the context of marketing goals and objectives. It offers a clear and comprehensive examination of the roles that marketing practitioners play from three perspectives including: 1) from a firm’s marketing/advertising/ public relations department; 2) the firm’s advertising agency of record, and 3) from the perspective of the media executives who provide the bridge from the company’s products to its target audience via its selling propositions. It combines information from marketing communications, psychology, sociology, anthropology, and other social science research as it relates to the practice of advertising. F, S.
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MKTG 451 - Retailing Management (3 credits)
(Prereq: A grade of ‘C’ or better in CBAD 350 ) Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S.
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MKTG 452 Q* - Social Media Marketing (3 credits)
(Prereq: CBAD 350 ) The course provides a thorough understanding of social media channels including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis is placed on the use of these channels as part of an overall marketing communication strategy. Specific topics addressed include targeting online customers through social media channels, effectiveness of social media marketing, and evaluation methods. F, S.
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MKTG 453 - Integrated Marketing Communications (3 credits)
(Prereq: A grade of ‘C’ or better in CBAD 350 ) The study of advertising and promotion from an integrated marketing communications perspective. Emphasis is given to advertising, sales promotion, direct marketing, personal selling, and public relations/ publicity. F.
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MKTG 454 - International Marketing (3 credits)
(Prereq: A grade of ‘C’ or better in CBAD 350 ) The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S.
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MKTG 455 - Personal Selling and Sales Management (3 credits)
(Prereq: A grade of ‘C’ or better in CBAD 350 ) The principles of salesmanship and their relationship to the management of a sales force in recruiting, selecting, training, compensating, controlling, evaluating, and motivating sales personnel. S.
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MKTG 456 Q* - Advanced Social Media Marketing (3 credits)
(Prereq: MKTG 452 ) This course provides a comprehensive understanding of how and why companies use social media platforms for marketing purposes. Current industry readings, videos, assignments and projects will be utilized to demonstrate how companies can successfully market through social media. The course will prepare students for a career in social media marketing by educating them on the most current information and tools. Students will get hands-on experience creating and managing social media marketing content for a real client. A certification program is included as part of the course requirements. F, S.
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MKTG 458 Q* - Marketing Strategy (3 credits)
(Prereq: completion of MKTG 351 and MKTG 357 ) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include marketing organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F, S.
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MKTG 497 - Marketing Internship (0 to 12 credits)
(Prereq: junior standing, minimum GPA of 2.5, and approval of the Director of the Wall Center for Excellence) The Marketing Internship is a supervised work experience within an organization’s marketing function. The specific work environment and student’s job responsibilities must be approved, in advance, by supervising faculty. Students will be required to maintain a detailed journal relative to their workplace activities, establish specific learning goals, complete a reflective essay regarding the experience, and will be evaluated by their workplace supervisor. Students must work a minimum of sixty (60) hours in the internship environment per credit hour earned. Students may receive from zero to twelve (0-12) credit hours for the Marketing Internship course, which may be repeated up to three (3) times for credit; however, students cannot earn more than a total of twelve (12) business internship credit hours over the course of a single undergraduate program and only six (6) credit hours may be applied toward the minimum credit hours required for a single Coastal Carolina University degree. F, S, Su.
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Mathematics |
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MATH 129L - Introduction to College Algebra Laboratory (1 credit)
This course covers properties of real numbers, algebraic operations, linear equations and inequalities, introduction to functions and graphs. F, S.
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MATH 130 - College Algebra (3 credits)
(Prereq: Mathematics Placement) Properties of functions, techniques of graphing polynomial and rational functions, systems of equations, and properties and applications of exponential and logarithmic functions. F, S, Su.
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MATH 130I - College Algebra Intensive Study (3 credits)
(Prereq: Mathematics Placement) Review of Intermediate Algebra, properties of functions, techniques of graphing polynomial and rational functions, systems of equations, and properties and applications of exponential and logarithmic functions. F, S, Su.
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MATH 131 - Trigonometry (3 credits)
(Prereq: A grade of ‘C’ or better in MATH 130 or MATH 130I ) Right triangle and circular trigonometry, graphs of trigonometric and inverse trigonometric functions, trigonometric identities, solving trigonometric equations, vectors, complex numbers, and their applications. F, S, Su.
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MATH 132 - Calculus for Business and Social Science (3 credits)
(Prereq: A grade of ‘C’ or better in MATH 130 or MATH 130I or MATH 135 or Mathematics Placement) Limits, derivatives of algebraic, exponential, and logarithmic functions, curve sketching, applications to optimization, and anti-differentiation. F, S, Su.
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MATH 135 - Precalculus (4 credits)
(Prereq: Mathematics Placement Test) Topics covered include complex numbers, concepts and properties of functions, inverse functions, right triangle trigonometry, proving trigonometric identities, solving trigonometric equations, properties and graphs of polynomial, rational, exponential, logarithmic, trigonometric, and inverse trigonometric functions. F, S.
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MATH 138 - Mathematics with Applications in Business (3 credits)
Topics covered include properties of functions, sets and probability, counting, mathematics of finance, and an introduction to statistics. Modeling and interpretation will be emphasized.
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MATH 139 - Basic Concepts of Contemporary Mathematics (4 credits)
(Prereq: MATH 129L with a passing grade or by Mathematics Placement) This course is designed for students not intending to take an advanced course in mathematics. Selected topics include set theory, logic, statistics, probability, and consumer mathematics, with emphasis on critical thinking and problem solving. F, S, Su.
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MATH 153 - Analytic Geometry and Conic Sections (2 credits)
(Prereq: A grade of ‘C’ or better in MATH 131 or a grade of ‘C’ or better in MATH 135 ) Rectangular coordinate system; translation, reflection and rotation equations; conic sections and general quadratic equations on two dimensional rectangular coordinate system.
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MATH 160 - Calculus I (4 credits)
(Prereq: MATH 130 or MATH 130I and a grade of ‘C’ or better in MATH 131 , or a grade of ‘C’ or better in MATH 135 , or by Mathematics Placement) Limits, continuity, differentiation and integration of algebraic and transcendental functions, applications of the derivative to curve sketching, optimization and related rates. F, S, Su.
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MATH 161 - Calculus II (4 credits)
(Prereq: A grade of ‘C’ or better in MATH 160 ) Applications of integration, techniques of integration, sequences and series, Taylor polynomials, and elementary differential equations. F, S, Su.
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MATH 173 - Discrete Mathematics for Middle School Teachers (3 credits)
(Prereq: MATH 160 ) Develop the number systems used in mathematics, with special focus on discrete systems and fundamental ideas of number theory. Introduce the basic ideas of discrete mathematics: graphs, trees, combinatorics, and basic probability. S.
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MATH 174 - Introduction to Discrete Mathematics (3 credits)
(Prereq: A grade of ‘C’ or better in MATH 130 or MATH 130I ) Set theory, logic divisibility, induction, combinatorics, relations, functions, graphs, digraphs, and Boolean algebra. F, S.
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MATH 190 - Freshman Seminar in Mathematics (1 credit)
Problems from various areas of mathematics will be discussed with emphasis placed on introducing students to mathematical ideas beyond computation. Writing in mathematics will also be covered. Pass/Fail grading only. F.
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MATH 201 - Mathematics for Early Childhood and Elementary Education Majors I (3 credits)
(Prereq: A grade of ‘C’ or better in MATH 130 or the by Mathematics Placement) Set theory, the meaning of number and the structure of the real number system, algorithms, elementary number theory, and problem solving. F, S, Su.
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MATH 202 - Mathematics for Early Childhood and Elementary Education Majors II (3 credits)
(Prereq: A grade of `C’ or better in MATH 130I or MATH 130 or by Math Placement) Informal geometry and basic concepts of algebra. Open only to students in early childhood and elementary education. F, S, Su.
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MATH 205 - Algebraic Thinking for Middle School Teachers (3 credits)
(Prereq: A grade of ‘C’ or better in MATH 160 ) An exploration into algebraic thinking for pre-service middle school students through connecting algebra to other areas of mathematics. Problem solving, matrix logic, recursive relationships, functions, statistics, proportional reasoning, geometry, and graphing will be examined. Graphing calculators will be used. F.
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MATH 215 - Introduction to Operations Research (3 credits)
(Prereq: A grade of ‘C’ or better in MATH 174 ) Introductory course in deterministic operations research, elementary linear algebra, the linear programming model and graphing, simplex and software methods of solution, duality and sensitivity analysis, transportation and assignment problems. Emphasis is on modeling and problem solving. S.
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MATH 219 - Problem Solving Strategies for Middle School Teachers (3 credits)
(Prereq: A grade of ‘C’ or better in MATH 160 ) Methods of problem solving used for middle school students. Includes pattern recognition, diagrams, matrix logic, and the study of special cases. Major emphasis on explanation and reflection of the problem solving process. S.
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MATH 220 - Mathematical Proofs and Problem Solving (3 credits)
(Prereq: A grade of ‘C’ or better in MATH 160 ) (Coreq: MATH 161 ) Detailed investigation of the methods of mathematical proof: direct, indirect, induction, contradiction, case analysis and counter examples. Topics include set theory, functions, relations, cardinality, elements of number theory, elements of real analysis and elements of abstract algebra. Major emphasis placed on understanding, attacking and problem solving. S.
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MATH 242 - Modeling for Scientists I (3 credits)
(Computer Usage) (Prereq: A grade of ‘C’ or better in MATH 160 ) (Coreq: MATH 242L ) The class is designed to introduce students to concepts in mathematical modeling and scientific computing. The course is project based, and Computer Software will be used extensively to implement models, solve problems, and visualize results. Topics include counting by enumeration, population dynamics, Newton’s method for finding roots of equations, and fractal generation. F, S.
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MATH 242L - Modeling for Scientists I Laboratory (1 credit)
(Coreq: MATH 242 ) Students are introduced to using a computer modeling software package. Lab assignments help students utilize software to implement models, solve problems, and visualize results. F, S.
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MATH 260 - Calculus III (4 credits)
(Prereq: A grade of ‘C’ or better in MATH 161 ) Lines, planes and surfaces in space; spherical and cylindrical coordinate systems; vector valued functions; differentiation of functions of several variables; multiple integration and applications; topics in vector analysis. F, S.
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MATH 307 - Combinatorics (3 credits)
(Prereq: A grade of ‘C’ or better in MATH 220 or MATH 174 ) This course covers the basics of combinatorics: enumeration, recurrence, generating functions, as well as some applications to probability. S, odd years.
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MATH 308 - Graph Theory (3 credits)
(Prereq: A grade of ‘C’ or better in MATH 220 or MATH 174 ) This course will introduce students to the basic concepts and applications of graph theory. This will be achieved via examples, algorithms and proofs. F, odd years.
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