2019-2020 Undergraduate Catalog 
    
    Mar 29, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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CBAD 350 Q* - Marketing (3 credits)


A study of the marketing of goods and services, including legal, social, economic, and technological considerations; consumer behavior and target markets; product; pricing; promotion; channels of distribution, and development of marketing strategy. F, S.



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