Aug 16, 2022  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

CBAD 478 Q - Strategic Management (3 credits)


(Prereq: A grade of ‘C’ or better in CBAD 301 , CBAD 350 , CBAD 363 , and CBAD 373 ) This course focuses on how firms can create and sustain competitive advantage through strategic fit between the firm and its external environment. Particular attention will be paid to integrating the functional areas of the firm to engender a general management perspective. F, S.