May 26, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

JOUR 311 - Principles of Advertising (3 credits)


(Prereq: JOUR 201 ) An overview of the broad field of advertising including concepts, strategies, and tactics. Informs students about the role of advertising in the American economy and the procedures involved in planning advertising campaigns. F, S, Su.