Jun 15, 2021  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 351 - Consumer Market Analysis (3 credits)

(Prereq: A grade of ‘C’ or better in CBAD 350 ) A study of buying behavior, both consumer and industrial, and the marketing research process…includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S.