May 28, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

MKTG 351 - Consumer Market Analysis (3 credits)


(Prereq: A grade of ‘C’ or better in CBAD 350 ) A study of buying behavior, both consumer and industrial, and the marketing research process…includes psychological, social and economic influences on buying behavior, along with basic market research methods for analyzing those influences. F, S.