Jun 03, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

MKTG 451 - Retailing Management (3 credits)


(Prereq: A grade of ‘C’ or better in CBAD 350 ) Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S.