2019-2020 Undergraduate Catalog 
    
    Mar 29, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 451 - Retailing Management (3 credits)


(Prereq: A grade of ‘C’ or better in CBAD 350 ) Emphasizes the specific activities required of managing a retail outlet such as research, store location, organization, merchandise planning and management, promotion and advertising, pricing policies, and creating, integrating and controlling the retail strategy. S.



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