Aug 06, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

MKTG 453 - Integrated Marketing Communications (3 credits)


(Prereq: A grade of ‘C’ or better in CBAD 350 ) The study of advertising and promotion from an integrated marketing communications perspective. Emphasis is given to advertising, sales promotion, direct marketing, personal selling, and public relations/ publicity. F.