Jun 06, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

MKTG 454 - International Marketing (3 credits)


(Prereq: A grade of ‘C’ or better in CBAD 350 ) The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. S.