Jun 06, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

MKTG 455 Q* - Personal Selling and Sales Management (3 credits)


(Prereq: A grade of ‘C’ or better in CBAD 350 ) The principles of salesmanship and their relationship to the management of a sales force in recruiting, selecting, training, compensating, controlling, evaluating and motivating sales personnel. S.