Mar 05, 2021  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

RSM 369 - Marketing and Promotion in Recreation and Sport Management (3 credits)


An application of fundamental marketing and promotion concepts to the recreation and sport industries. Special emphasis is placed on understanding the relationship between recreation and sport products and recreational and sport consumer markets. Students will utilize the analysis, strategy development, implementation, and evaluation phases of the marketing process as they pertain to recreation and sport industry segments. F, S.