MKTG 457 Q* - Digital Marketing (3 credits)

(Prereq: CBAD 350) Digital marketing is an essential part of your everyday life. In this course, we take a journey through the evolving digital marketing landscape including search engine optimization, website and social media analytics, search and display ads, content and email marketing, social media, and reputation management. The course is designed to get you to think like a digital marketing professional, and to give you experience with industry-relevant hands-on assignments and exercises. F, S.