Jan 29, 2023  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MBA 645 - Analysis of Pricing (3 credits)


Provides a highly focused study on pricing practices. Drivers of price sensitivity, market segmentation, product life cycles, transfer pricing, and strategic pricing will be discussed. Pricing practices are presented and discussed in a non- technical manner. F