2020-2021 Graduate Catalog 
    
    Apr 19, 2024  
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MBA 645 - Analysis of Pricing (3 credits)

Provides a highly focused study on pricing practices. Drivers of price sensitivity, market segmentation, product life cycles, transfer pricing, and strategic pricing will be discussed. Pricing practices are presented and discussed in a non- technical manner. F


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