2021-2022 Graduate Catalog 
    
    Aug 01, 2025  
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MBA 635  - Social Media Marketing (3 credits)


Course provides a thorough understanding of the impact of social media on the operations of the modern marketing function and the business strategy of the firm. The digital transformation of functions such as marketing communications, sales, customer service, and product development are explored within the context of the broader value chain, organizational efficiency, return on investment, and customer retention.  Offered as needed.



Add to Portfolio (opens a new window)