|
|
Sep 27, 2024
|
|
JOUR 324 Media Planning - 3 credits Prerequisite(s): JOUR 309 and JOUR 311 Covers how various media are utilized in communication campaigns. Students learn how to choose and best use various media, how to determine appropriate audiences, and skills and background required for media buying. Semester(s) Offered: Offered as needed
Add to Portfolio (opens a new window)
|
|
|