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Sep 27, 2024
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JOUR 326 Brand Strategy and Advertising - 3 credits Prerequisite(s): JOUR 309 and JOUR 311 Covers effective brand strategies and how to manage a brand identity. Topics may include brand positioning, strategic brand management, and creative development for advertising. Students learn how to select target audiences for advertising and measure a brand’s effectiveness. Semester(s) Offered: Offered as needed
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