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Apr 29, 2024
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MKTG 454 International Marketing - 3 credits Prerequisite(s): A grade of ‘C’ or better in CBAD 350 The study of planning and conducting transactions across national borders for the purpose of satisfying a target market, including environmental factors such as law, politics, society, economy, and technology, as well as the development of international marketing strategy. Semester(s) Offered: Spring
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