COMM 160 Persuasion - 3 credits

Introduces the study and practice of persuasion in various contexts. Topics may include how persuasion shapes attitudes, thoughts, decisions, arguments, and behaviors, with emphasis on source, message, medium, and audience impacts. Students learn to critically evaluate persuasive appeals in public addresses, marketing, news, social media, group, and interpersonal contexts.
Semester(s) Offered: Fall, Spring, Summer