SPT 560 - Understanding Sport Fan Behavior - 3 credits

Course is intended to provide students with comprehensive coverage of sport spectator consumer behavior with an emphasis on theory development, review of research, and marketing applications. Special emphasis is placed on various models and paradigms relevant to sport spectator consumption behavior. Students will be acquainted with issues through discussions of pertinent theories and through experiential studies of sport consumers.
Semester(s) Offered: Fall, Spring