2024 - 2025 Graduate Catalog 
    
    Nov 05, 2024  
2024 - 2025 Graduate Catalog
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CBAD 774 - Human Behavior in Business - 3 credits


An overview of worker and consumer behavior in a discussion format. Emphases are on the dynamic interactions of people working in organizations, application of various managerial concepts, models, theories, and tools for identifying, diagnosing, and solving organizational problems, social and psychological influences on buyer behavior, and application of consumer behavior models to marketing decision making processes. Topics include theories of individual and group behavior, motivation, leadership, and ethical decision making.
Semester(s) Offered: Spring



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