COMM 323 - Imagery of Advertising (3 credits)

(Prereq: COMM 101 or JOUR 201) A study of the communicative power of advertisements; introduces concepts and techniques used by advertisers to create, target, and place advertisements through various media. Through critical inquiry and rhetorical analysis, students look beyond the surface of an advertisement and recognize what it says to consumers and about our culture. F, S, M, Su, W.