COMM 411 - Health and the Media (3 credits)

(Prereq: COMM 311) Emphasizes media-based health messages, focusing specifically on messages depicted through television movies, news, and the internet. Focuses on health communication campaigns, as well as the application of health communication theory and strategy to campaign messages in order to maximize message effectiveness. Intended for health care consumers, or future health care, and health communication professionals. F, S, M, Su, W.