CBAD 774 - Human Behavior in Business

(3 credits) An overview of worker and consumer behavior in a discussion format. Emphases are on the dynamic interactions of people working in organizations, application of various managerial concepts, models, theories, and tools for identifying, diagnosing, and solving organizational problems, social and psychological influences on buyer behavior, and application of consumer behavior models to marketing decision making processes. Topics include theories of individual and group behavior, motivation, leadership, and ethical decision making. S