2017-2018 Graduate Catalog 
    
    May 25, 2024  
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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MBA 501 - Management and Marketing


(4 credits) Survey of the principles of management and marketing with emphasis on social and behavioral issues provides the basis for thinking about complex business situations in the framework of the management process. Students will also study the marketing of goods and services, including legal, social economic, and technological considerations; consumer behavior and target markets; product, pricing, promotion, channels of distribution, and development of marketing strategy. SU



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