Mar 26, 2023  
2017-2018 Graduate Catalog 
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MBA 630 - Service Marketing

(3 credits) Analysis of marketing problems of business firms and other types of organizations through readings and case studies. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making, the determination of the organization’s products, prices, channels, and communication strategies; and the organization’s system for planning and controlling its marketing effort. Special attention is focused on the marketing of services. S