Mar 21, 2023  
2017-2018 Graduate Catalog 
2017-2018 Graduate Catalog [ARCHIVED CATALOG]

MBA 635 - Social Media Marketing

(3 credits) Course provides a thorough understanding of social media channels including social networking sites, online communities, forums, blogs, video-sharing sites, etc. Emphasis will be placed on the use of these channels as part of an overall marketing communication strategy. Specific topics addressed include targeting online customer through social media channels, effectiveness of social media marketing, and evaluation methods. F, S