Oct 28, 2021  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

JOUR 311 - Principles of Advertising (3 credits)


(Prereq: JOUR 201 ) An overview of the broad field of advertising including concepts, strategies, and tactics. Informs students about the role of advertising in the American economy and the procedures involved in planning advertising campaigns. F, S, M, Su, W.