MGMT 421 - Initiation of a New Business Enterprise (3 credits)

(Prereq: A grade of ‘C’ or better in CBAD 301) This course enables students to consider the full set of business issues that exist in a business start-up and the appropriate analyses to complete a business plan proposal. Students will learn the tools and processes needed to create a business plan, what needs to be included in the business plan, why, and for whom. Students will evaluate the feasibility of an opportunity, determine preliminary marketing and financial management plans and design an organization to fit its business model. As part of building the business plan, this class will focus on communicating new ideas to a professional audience that may include potential investors, lenders, and customers. F, S.