MKTG 456 Q* - Advanced Social Media Marketing (3 credits)

(Prereq: MKTG 452) This course provides a comprehensive understanding of how and why companies use social media platforms for marketing purposes. Current industry readings, videos, assignments and projects will be utilized to demonstrate how companies can successfully market through social media. The course will prepare students for a career in social media marketing by educating them on the most current information and tools. Students will get hands-on experience creating and managing social media marketing content for a real client. A certification program is included as part of the course requirements. F, S.