Hospitality, resort, and tourism management (HRTM) students develop the skills necessary for managing hospitality or tourism service organizations in resort destination areas. The curriculum is designed to focus on the unique characteristics of the business environment in a resort destination (such as the Grand Strand). Such destinations are usually in relatively remote locations and have relatively seasonal demand. In addition to the standard business curriculum, the hospitality, resort, and tourism management (HRTM) curriculum includes internships and specialized coursework in the areas of quality process management, real estate finance investment, and resort planning.
Students completing the hospitality, resort, and tourism management (HRTM) major will have competencies in thinking critically about the tourism market in order to create an appropriate resort design that maximizes financial feasibility, fits with the community’s comprehensive plan to improve the socio/cultural/natural environments, and enhances the economy of the host community, working effectively in a service setting, and evaluating how the customer feedback loop impacts the quality of a service experience.
Student Learning Outcomes
1.1. Financial Feasibility of an HRTM Proposal
Students will be able to explain the financial feasibility of a hospitality, resort, or tourism business proposal.
1.2. Tourism Market Business Models
Students will be able to evaluate the tourism market in order to determine which combination of hospitality and tourism business models best fit with demand trends.
2.1. Effective Communication
Students will demonstrate effective communication.
2.2. Demonstrate Good Work Habits
Student skills with respect to four (4) measures of effective communication are evaluated by their internship (workplace) supervisor, which is verified as appropriate, by the supervising faculty member in three HRTM internships, HRTM 180, 280, and 480. Each student is rated utilizing the attached evaluation form on a seven-point scale where 1=poor and 7=excellent. Our goal and expectation is that a minimum of ninety-percent (90%) of HRTM students completing internships will receive ratings of 6 or 7 and supervisors of one-hundred-percent (100%) of students will indicate an answer of 5 or higher in all four (5) measures of good work habits.
2.3. Students Demonstrate Successful Placement In A Hospitality Or Tourism Related Business
Through visiting hospitality and tourism business sites and participating in volunteer service learning activities students develop appreciation for the industry, which ultimately leads them to enroll in internships early and remain in the HRTM program.
2.4. Students Demonstrate Successful Placement in a Hospitality or Tourism Related Business
Through visiting hospitality and tourism business sites and participating in volunteer service learning activities students develop appreciation for the industry, which ultimately leads them to enroll in internships early and remain in the HRTM program.
3.1. Students are Able to Analyze Lodging Business Performance Data as a Basis for Management Decisions.
Students are able to translate knowledge of business and management into practice by analyzing lodging business performance data as a basis for management decisions.
3.2. Research Methodology
Students should be able to develop a research methodology to provide relevant data to Marketing decision-makers.
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