2021-2022 Undergraduate Catalog 
    Jul 17, 2024  
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Hospitality, Resort Tourism Management: II. Event Planning Concentration, B.S.B.A.

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Hospitality, resort, and tourism management (HRTM) students develop the skills necessary for managing hospitality or tourism service organizations in resort destination areas.

Students completing the hospitality, resort, and tourism management (HRTM) major will have competencies managing, marketing, and creating hospitality and tourism services. Students are taught to think critically about their host communities in order to create hospitality and resort business concepts that maximize financial feasibility for the investor, but also enhance the socio/cultural and natural environment and improve and sustain quality of life for visitors and for residents.

Student Learning Outcomes

  1. Students will demonstrate effective communication.
  2. Students demonstrate successful placement in a hospitality or tourism related business.
  3. Students are able to translate knowledge of business and management into practice by analyzing lodging business performace data as a basis for management decisions.
  4. Students should be able to develop a research methodology to provide relevant sata to marketing decision-makers.

Degree Requirements (120 Credits)

Core Curriculum Requirements (38-40 total credit hours)

Core Curriculum (36-40 Total Credit Hours)  

Graduation Requirements

Graduation Requirements (3-6+ Credits) *  

Foundation Courses (12-13 Credits)*

Minimum grade of ‘C’ is required in all foundation courses.

Business Core Requirements (39-45 Credits)*

Minimum grade of ‘C’ is required in all buisness core courses.

Event Planning Concentration (9 credits)

*HRTM 280  (required internship) must be in event planning.

Electives (0-7 Credits)

Total Credits Required: 120 Credits

Note: Preapproved HRTM, CBAD, or MKTG credit offered through a study abroad program can be applied toward the major. 

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