Hospitality, Resort, and Tourism Management, B.S.B.A.

Hospitality, resort, and tourism management (HRTM) students develop the skills necessary for managing hospitality or tourism service organizations in resort destination areas. The curriculum is designed to focus on the unique characteristics of the business environment in a resort destination (such as the Grand Strand). Such destinations are usually in relatively remote locations and have relatively seasonal demand. In addition to the standard business curriculum, the hospitality, resort, and tourism management (HRTM) curriculum includes internships and specialized coursework in the areas of quality process management, real estate finance investment, and resort planning.

Students completing the hospitality, resort, and tourism management (HRTM) major will have competencies in thinking critically about the tourism market in order to create an appropriate resort design that maximizes financial feasibility, fits with the community’s comprehensive plan to improve the socio/cultural/natural environments, and enhances the economy of the host community, working effectively in a service setting, and evaluating how the customer feedback loop impacts the quality of a service experience.