May 30, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

JOUR 324 - Media Planning (3 credits)


(Prereq: JOUR 309  and JOUR 311 ) This applied study of various media utilized in communication campaigns provides students with knowledge of the use of media, methods of determining appropriate audiences and media, and the skills and background required for media buying. F, S, Su.