2019-2020 Undergraduate Catalog 
    
    Mar 29, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 458 Q* - Marketing Strategy (3 credits)


(Prereq: completion of MKTG 351  and MKTG 357 ) Analysis of case problems dealing with the development of strategies and plans for marketing consumer and industrial products. Topics include marketing organization, product, price, promotion, distribution, industry and sales forecasting and analysis of marketing costs. F, S.



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