May 30, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

JOUR 366 - Sports Public Relations and Integrated Communication (3 credits)


(Prereq: JOUR 304  and JOUR 309 ; or JOUR 311  and JOUR 312  or JOUR 319 ) A broad survey of Sports Communication, including public relations and integrated communication research, training, planning, and execution. Useful for students entering Sports Communication career fields, as it may address topics common to this career field: publicity and media relations; event planning and execution; crisis management; reputation management; issue and policy communications; sponsor, stakeholder, and fan relations; corporate social responsibility; and sports-related social issues. F, S, Su.