COMM 333 - Persuasion and Influence in the Digital Age (3 credits)

A communication-based approach to the integration of persuasion and influence theory, research, and practice in digital environments, such as social media, smartphone apps, and streaming video. Focuses on the production, communication, and reception of persuasion and influence messages. This course also equips students with an in-depth understanding of persuasive principles and processes, digital social influence, and allows students to identify and critique many of the persuasive strategies we encounter daily. F, S.