MGMT 324 - Idea Generation in the Innovation Process (3 credits)

This course provides a systematic approach to creativity, the foundation for students to understand how to generate innovative ideas in any field. The course gives students the theories behind and practice using tools to generate meaningfully unique ideas. These tools engage creative stimuli, diversity, and mining for technology and economic, social and cultural trends. The course examines cases on how social and cultural contexts and human institutions have been influenced by innovative individuals who have realized original ideas in practice.