HRTM 388 The Service Experience - 3 credits

Prerequisite(s): HRTM 101 or HRTM 150
The course covers the unique principles of managing and marketing the guest service experience. Students develop an in-depth understanding of service design, service quality, value co-creation, service culture and environment, employee training and motivation, planning and delivery of guest services, and service failure and recovery.
Semester(s) Offered: Fall, Spring