PRSC 312 Media Relations - 3 credits

Prerequisite(s): PRSC 309
A comprehensive study of media relations from the perspective of both proactive and reactive public relations practice. Emphasis is placed on writing for media, interacting with journalists, holding news conferences, understanding the role of the internet and interactive media, responding to organizational crises, and evaluating media relations effectiveness.
Semester(s) Offered: Fall, Spring, Summer