PRSC 366 Public Relations and Strategic Communication in Sport - 3 credits

Prerequisite(s): COMM 206; PRSC 309
Explores public relations and strategic communication as they apply to sport media. Students learn the history of research and practice of public relations as it relates to journalism, advertising, and marketing. Topics may include media relations; event planning; crisis and reputation management; sponsor, stakeholder, and fan relations; corporate social responsibility; and sport-related social issues.
Semester(s) Offered: Offered as needed