JOUR 312 - Media Relations (3 credits)

(Prereq: JOUR 309 and JOUR 311) This course is a comprehensive study of media relations from the perspective of both proactive and reactive public relations practice. Particular emphasis is placed on writing for media, interacting with journalists, holding news conferences, understanding the role of the internet and interactive media, responding to organizational crises, and evaluating media relations effectiveness. Students gain proficiency in strategic writing and message composition and refine their skills in making oral presentations. F, S, M, Su, W.