2018-2019 Undergraduate Catalog 
    
    Jun 19, 2024  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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JOUR 326 - Brand Strategy and Advertising (3 credits)


(Prereq: JOUR 309  and JOUR 311 ) An overview of brand strategy and advertising from a communication perspective, with emphasis on strategies for developing a brand and on skills needed to create advertisements. Topics covered include how to communicate a brand identity, advertising design and copywriting, and creating advertising executions. F, S, M, Su, W.



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