|
Mar 22, 2023
|
|
|
|
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
|
JOUR 326 - Brand Strategy and Advertising (3 credits) (Prereq: JOUR 309 and JOUR 311 ) An overview of brand strategy and advertising from a communication perspective, with emphasis on strategies for developing a brand and on skills needed to create advertisements. Topics covered include how to communicate a brand identity, advertising design and copywriting, and creating advertising executions. F, S, M, Su, W.
|
|