Hospitality, Resort Tourism Management: III. Tourism Sales Concentration, B.S.B.A.

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Hospitality, resort, and tourism management (HRTM) students develop the skills necessary for managing hospitality or tourism service organizations in resort destination areas.

Students completing the hospitality, resort, and tourism management (HRTM) major will have competencies managing, marketing, and creating hospitality and tourism services. Students are taught to think critically about their host communities in order to create hospitality and resort business concepts that maximize financial feasibility for the investor, but also enhance the socio/cultural and natural environment and improve and sustain quality of life for visitors and for residents.

Student Learning Outcomes

Students will demonstrate effective communication.
Students demonstrate successful placement in a hospitality or tourism related business.
Students are able to translate knowledge of business and management into practice by analyzing lodging business performace data as a basis for management decisions.
Students should be able to develop a research methodology to provide relevant sata to marketing decision-makers.

Degree Requirements (120 Credits)

Core Curriculum

Core Curriculum (36-40 Total Credit Hours)

Graduation Requirements

Graduation Requirements (3-6+ Credits) *

Foundation Courses (12-13 Credits)*

Minimum grade of ‘C’ is required in all foundation courses.

Complete the following course:

PHIL 318 Business Ethics - 3 credits

Choose one course from the following:

Business Core Requirements (39-45 Credits)*

Minimum grade of ‘C’ is required in all buisness core courses.

Lower Level Business Core

Complete the following courses:

Upper Level Business Core

Complete the following courses:

Note:

* Course credit hours only count once toward the total university graduation credit hour requirements. Click on Credit Sharing for more information.

Major Requirements (21 Credits)

Minimum grade of ‘C’ is required in major requirements.

Complete the following courses:

Tourism Sales Concentration (9 credits)

*HRTM 280 Q (required internship) must be in sales/hospitality marketing.

Group 1 - Complete the following courses:

Group 2 - Complete 3 (three) credit hours from the following courses:

Electives (0-7 Credits)

Total Credits Required: 120 Credits

Note: Preapproved HRTM, CBAD, or MKTG credit offered through a study abroad program can be applied toward the major.