Communication and Media, B.A.

Student Learning Outcomes

Students accomplish a variety of learning outcomes. They are able to:

1. Understand the processes of human interaction;
   • demonstrate familiarity with and comprehension of communication theories, principles, and concepts.
   • recognize the field of communication as “the study of human interaction” in a variety of contexts.
   • identify communication problems
2. Engage in the study of human interaction;
   • evaluate communication processes and messages for their effectiveness, strengths, and weaknesses.
   • think critically about human interaction and how professional and popular use of communication and media affect society.
   • analyze principles of communication, identifying underlying values and assumptions.
3. Demonstrate effective communication practices;
   • apply principles and best practices to engage audiences and solve communication problems.
   • research, create, and deliver effective, strategic, and ethical messages or stories appropriate for communication professions.
   • demonstrate competence in one or more areas: communication studies, health communication, interactive journalism, public relations/strategic communication, sports communication.

Note:

Upper-level courses often require prerequisites that must be met before enrolling. Depending on the student’s major, many prerequisites may be taken as core curriculum courses.

Students must earn a grade of ‘C’ or better in each of the courses used to satisfy the major requirements. Final responsibility for satisfying degree requirements, as outlined in the University Catalog, rests with the student.

Students select a minor in consultation with their advisors. They choose from any minors listed in the Coastal Carolina University Catalog, including but not limited to: health communication, journalism, film and production studies, graphic design minor (for non-art studio majors), languages and intercultural studies, medical humanities, photography, public health, social justice, Spanish for health professions, sport studies, or women’s and gender studies. Communication and media majors may not minor in communication or health communication and no more than six credits can be counted for major courses, major requirements, and minor requirements. 

No more than six credits can be counted for major courses, major requirements, and minor requirements.

Degree Requirements (120 Credits)

Total Credits Required: 120

Suggested Focus Areas

The Department of Communication, Media, and Culture strongly suggests that students work to complete on of the following focus areas within this major: