BSHA 305 Health Care Marketing - 3 credits

Prerequisite(s): CBAD 350 Q*
This course is an introduction to the principles and practices associated with marketing in a health care setting. The course will cover the major topics surrounding health care marketing in the current dynamic health care environment. Topics will include, but not be limited to, developing a market orientation; organizing a marketing operation; consumer behavior; market research; market segmentation; elements of a marketing plan; development of a marketing plan.
Semester(s) Offered: Fall